Product & UX Designer with hands-on experience designing and scaling SaaS and consumer products, from early-stage concept to live production. Specialized in AI-powered software, onboarding optimization, design systems, and conversion-driven UX. Trusted partner to founders and engineers, with a background in strategy and analytics that informs data-driven design decisions.

• SaaS & AI Product Design
• End-to-End UX (Discovery → Delivery)
• Design Systems & UI Architecture
• Onboarding, Retention & Conversion
• Founder & Dev Collaboration
• Web, Brand & Marketing Design

Design lead for early-stage startups, partnering directly with founders and engineers to define product strategy, UX architecture, and visual systems.

• Led UX/UI design for SaaS, AI-driven, and mobile products, owning flows from discovery through developer handoff
• Designed onboarding, dashboards, and core workflows to improve activation, retention, and paid conversion
• Built scalable design systems to support rapid iteration and consistent implementation
• Contributed to branding, marketing websites, and pitch-ready visuals for product launches and fundraising

• Led end-to-end product design for an AI-driven SaaS platform, including dashboard architecture, content generation flows, pricing, and onboarding
• Designed a full design system supporting scalable SaaS components and future feature expansion
• Defined product UX strategy for AI-assisted content generation and optimization
• Designed Zeover’s brand identity and marketing website, aligning product UX with go-to-market messaging
• Collaborated closely with founders and developers to translate product vision into shippable features

• Led UX strategy and UI design for a personalized, AI-driven meditation app
• Redesigned onboarding and core flows, increasing:
• Onboarding completion from ~1% to ~36%
• Paid subscription conversion from ~1% to ~30%
• Designed immersive, progress-driven experiences aligned with personalization and habit-building
• Worked closely with founder to define product direction and feature prioritization

• Redesigned a complex document scanning and filing SaaS for registered agents
• Simplified workflows by restructuring navigation, reducing friction, and improving clarity and scaling in the future
• Improved document organization, tagging, and retrieval through UX and UI refinements
• Delivered production-ready designs aligned with brand guidelines

• Collaborated with a robotics startup to map user workflows and design the app interface from scratch
• Created wireframes and prototypes to validate user journeys and system behavior
• Helped establish the UX foundation for future product iterations

• Partnered with the founder to define product concept, structure, and UX direction
• Translated early ideas into interaction models, flows, and usability frameworks

Focused on UX research, interaction design, prototyping, and usability testing

SaaS, AI-driven products, mobile apps, web platforms, onboarding optimization

Google drive, Salesforce, Mac tools, Office, Slack, Notion