With a foundation in portfolio management and finance, I learned that great decisions come from understanding systems - not just surfaces. Design felt like the natural next step: strategy you can see, test, and actually feel.

I specialize in the messy, meaningful work of early-stage products, helping founders articulate what they're actually building, then making it legible, desirable, and shippable.

My process lives at the intersection of analytical thinking and creative instinct. I prototype before I polish, and I care about every person who touches something I've made.

I ask the uncomfortable questions early, because the wrong assumption in week one becomes a rebuild in week six.