BACK
Inbal Moskovitch Maoz
Product & UX Designer
SUMMARY
Product & UX designer who goes deep before going wide. I specialize in building design foundations for early-stage products - the kind that scale without falling apart. From AI-powered SaaS to robotics apps to consumer products, I've led design from the first blank canvas to production-ready handoffs.
My finance background means I read a business problem the same way I read a user problem: with curiosity, not assumption.
SaaS & AI Product Design
End-to-End UX
Design Systems
Onboarding & Conversion
Founder Collaboration
Web & Brand Design
EXPERIENCE
UX / Product Design - Freelance
Self-directed · Austin, Texas
Jan 2024 - Present
•
Design lead for early-stage startups, partnering directly with founders and engineers to define strategy, UX architecture, and visual systems.
•
Led UX/UI for SaaS, AI-driven, and mobile products. Owning flows from discovery through developer handoff.
•
Built scalable design systems to support rapid iteration and consistent implementation across products.
•
Contributed to branding, marketing websites, and pitch-ready visuals for product launches and fundraising.
UX Strategist & Interface Designer
Dojo · Meditation & Training App
2025 - Present
•
Led UX strategy and UI design for a personalised, AI-driven meditation app.
•
Redesigned onboarding and core flows, onboarding completion grew from ~1% to ~36%, paid conversion from ~1% to ~30%.
•
Designed immersive, progress-driven experiences aligned with personalisation and habit-building.
Lead Product Designer
Zeover · AI SaaS Platform
2025 - 2026
•
Led end-to-end design for an AI-driven SaaS platform: dashboard architecture, content generation flows, pricing, and onboarding.
•
Designed a full system of scalable SaaS components supporting future feature expansion.
•
Defined brand identity and marketing website, aligning product UX with go-to-market messaging.
UX Design Consultant
ShiftUp · Letterbox SaaS Tool
2024
•
Redesigned a document scanning and filing SaaS for registered agents - simplifying navigation, reducing friction, and improving clarity.
•
Introduced smart tagging, filtering, and intuitive layouts to improve document organisation and retrieval.
User Research & Interface Design
Chefee · Smart Kitchen Robotics
2024
•
Designed the full app experience for a smart kitchen robot - robot control, recipe flow, meal planning, and trust-building UX for an autonomous cooking system.
•
Created wireframes and prototypes to validate user journeys; established the UX foundation for future product iterations.
Product Design & UX Strategy
Quillish · Creative Productivity App
2024-2025
•
Partnered with the founder to define product concept, structure, and UX direction from a verbal brief.
•
Translated early ideas into interaction models, flows, and usability frameworks to support development and team alignment.
EARLIER EXPERIENCE
Portfolio Manager
I.R.A · Tel Aviv, Israel
2014 - 2015
Portfolio Specialist / Account & Finance Services
Napa Insurance · Tel Aviv, Israel
2009 - 2013
EDUCATION
UX Design Certificate
Google · Online
UX research, interaction design, prototyping, and usability testing across 15 modules.
Licensed Retirement & Risk Management
Israeli Ministry of Finance · Tel Aviv
Economics, statistics, finance, accounting, and retirement planning.
Diploma in Chinese Medicine (Dipl.Ac)
Tel Aviv University · Broshim Campus
B.Sc. Chemistry
Ben-Gurion University · Be'er Sheva
SKILLS
UX Strategy
User Research
User Stories & Personas
Journey Mapping
Information Architecture
Wireframing & Prototyping
Interaction Design
Design Systems
Responsive & Web Design
Branding
Animation
Accessibility
DOMAINS
SaaS & AI-driven products
Mobile apps
Web platforms
Onboarding optimization
Early-stage startups
Design-to-dev handoff
DESIGN TOOLS
Figma · Figma Make · FigJam · Figma Sites
Figslides · Adobe XD · Illustrator · Firefly
Photoshop · Sketch · Miro · Framer
Wordpress · Lottie Files · Claude · VS Code
PRODUCT & COLLABORATION
Google Drive · Salesforce · Notion
Slack · Mac tools · Office 365
Inbal Moskovitch Maoz · Product & UX Designer
BACK
Inbal Moskovitch Maoz
Product & UX Designer
SUMMARY
Product & UX designer who goes deep before going wide. I specialise in building design foundations for early-stage products, the kind that scale without falling apart. From AI-powered SaaS to robotics apps to consumer products, I've led design from the first blank canvas to production-ready handoffs.
My finance background means I read a business problem the same way I read a user problem: with curiosity, not assumption.
SaaS & AI Product Design
End-to-End UX
Design Systems
Onboarding & Conversion
Founder Collaboration
Web & Brand Design
EXPERIENCE
UX / Product Design - Freelance
Self-directed · Austin, Texas
Jan 2024 - Present
•
Design lead for early-stage startups, partnering directly with founders and engineers to define strategy, UX architecture, and visual systems.
•
Led UX/UI for SaaS, AI-driven, and mobile products. Owning flows from discovery through developer handoff.
•
Built scalable design systems to support rapid iteration and consistent implementation across products.
•
Contributed to branding, marketing websites, and pitch-ready visuals for product launches and fundraising.
Lead Product Designer
Zeover · AI SaaS Platform
2025 - 2026
•
Led end-to-end design for an AI-driven SaaS platform: dashboard architecture, content generation flows, pricing, and onboarding.
•
Designed a full system of scalable SaaS components supporting future feature expansion.
•
Defined brand identity and marketing website, aligning product UX with go-to-market messaging.
UX Strategist & Interface Designer
Dojo · Meditation & Training App
2025 - Present
•
Led UX strategy and UI design for a personalised, AI-driven meditation app.
•
Redesigned onboarding and core flows, onboarding completion grew from ~1% to ~36%, paid conversion from ~1% to ~30%.
•
Designed immersive, progress-driven experiences aligned with personalisation and habit-building.
UX Design Consultant
ShiftUp · Letterbox SaaS Tool
2024
•
Redesigned a document scanning and filing SaaS for registered agents - simplifying navigation, reducing friction, and improving clarity.
•
Introduced smart tagging, filtering, and intuitive layouts to improve document organisation and retrieval.
User Research & Interface Design
Chefee · Smart Kitchen Robotics
2024
•
Designed the full app experience for a smart kitchen robot - robot control, recipe flow, meal planning, and trust-building UX for an autonomous cooking system.
•
Created wireframes and prototypes to validate user journeys; established the UX foundation for future product iterations.
Product Design & UX Strategy
Quillish · Creative Productivity App
2025
•
Partnered with the founder to define product concept, structure, and UX direction from a verbal brief.
•
Translated early ideas into interaction models, flows, and usability frameworks to support development and team alignment.
EARLIER EXPERIENCE
Portfolio Manager
I.R.A · Tel Aviv, Israel
Jan 2014 – Mar 2015
Portfolio Specialist / Account & Finance Services
Napa Insurance · Tel Aviv, Israel
Mar 2009 – Dec 2013
EDUCATION
UX Design Certificate
Google · Online
UX research, interaction design, prototyping, and usability testing across 15 modules.
Licensed Retirement & Risk Management
Israeli Ministry of Finance · Tel Aviv
Economics, statistics, finance, accounting, and retirement planning.
Diploma in Chinese Medicine (Dipl.Ac)
Tel Aviv University · Broshim Campus
B.Sc. Chemistry
Ben-Gurion University · Be'er Sheva
SKILLS
UX Strategy
User Research
User Stories & Personas
Journey Mapping
Information Architecture
Wireframing & Prototyping
Interaction Design
Design Systems
Responsive & Web Design
Branding
Accessibility
DOMAINS
SaaS & AI-driven products
Mobile apps
Web platforms
Onboarding optimization
Early-stage startups
Design-to-dev handoff
DESIGN TOOLS
Figma · Figma Make · FigJam · Figma Sites
Figslides · Adobe XD · Illustrator · Firefly
Photoshop · Sketch · Miro · Framer
Wordpress · Lottie Files · Claude · VS Code
PRODUCT & COLLABORATION
Google Drive · Salesforce · Notion
Slack · Mac tools · Office 365
Inbal Moskovitch Maoz · Product & UX Designer
Inbalm@gmail.com
www.inbalm.com
2026